Eric: "I feel so sad and empty. It's as if there's a hole in me that can't be filled."
Advert: "New Pie phone: HD screen, 8 core processor, 120mpx camera. So kool it will fill your hole!!!"
Eric: "Hurry up and take my money!"
Eric experiences a brief moment of satisfaction.
Advert: "Pie phone not kool. Mega HD screen, 9 core processor, 121mpx camera. Pie phone 2, the only way to fill your new hole."