Eric #1 Eric and the upgrade

Eric: "I feel so sad and empty. It's as if there's a hole in me that can't be filled."

Advert: "New Pie phone: HD screen, 8 core processor, 120mpx camera. So kool it will fill your hole!!!"

Eric: "Hurry up and take my money!"

Eric experiences a brief moment of satisfaction.

Advert: "Pie phone not kool. Mega HD screen, 9 core processor, 121mpx camera. Pie phone 2, the only way to fill your new hole."

Eric: "Sigh."

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